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Marketing tactics for technical founders

A complete list of high-value marketing actions for technical founders who feel lost when it comes to marketing their SaaS indie products.

Written by Jim Raptis

Mar 11, 2022 • 2 min

Marketing tactics for technical founders

Marketing can be tedious, boring, and chaotic. Especially for a technical founder who loves the building process more than marketing and promoting the real product.

That’s why I compiled this collection of high-value marketing actions that any founder can apply quickly to their products.

How to use the collection of marketing actions

Attention! It’s not a step-by-step guide. You DON’T have to do all of these actions to build a successful product.

The best way to apply these actions is this:

  1. Choose 5-6 actions and explore them
  1. Measure their impact on sales, product users, and website traffic.
  1. Pick the most performing action and focus on it for 2-3 months
  1. From time to time, explore 1-2 other actions in parallel but never neglect your main one

Marketing actions for technical founders

Below are all the marketing actions you can do as a SaaS founder:

  • Write a blog post
  • Create memes about your customer pains
  • Write tweets/threads related to your customer pains
  • Optimize your landing page for conversions
  • Improve your website SEO
  • Add a sharable section on your landing page
  • Add a share feature on your product
  • Engage with communities on Slack, Reddit, FB, etc
  • Start a community around your product
  • Talk with your best users
  • Create onboarding email sequences
  • Create drip email campaigns for your product
  • Run giveaways for your users/audience
  • Create a help center
  • Launch on Product Hunt, Reddit, Twitter etc.
  • Code a side project related to your core product
  • Post your designs on inspiration websites
  • Build-in-public on Twitter
  • Create a brand Twitter account for your product
  • Write a newsletter
  • Run ads, or sponsor newsletters
  • Comment on tweets relevant to your business
  • DM people that might benefit from your product
  • Add SEO keywords on your website
  • Talk on podcasts, and/or create your own podcast
  • Record video about problems in your niche
  • Record tutorials for your product
  • Run webinars regarding your market

Good luck with your marketing experiments fellow founders!

If you liked this post, you can follow me on Twitter where I share daily tips about bootstraping, product development, and UI/UX design tips.

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Jim Raptis

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