Marketing tactics for technical founders

Marketing can be tedious, boring, and chaotic. Especially for a technical founder who loves the building process more than marketing and promoting the real product.

That’s why I compiled this collection of high-value marketing actions that any founder can apply quickly to their products.

How to use the collection of marketing actions

Attention! It’s not a step-by-step guide. You DON’T have to do all of these actions to build a successful product.

The best way to apply these actions is this:

1. Choose 5-6 actions and explore them

2. Measure their impact on sales, product users, and website traffic.

3. Pick the most performing action and focus on it for 2-3 months

4. From time to time, explore 1-2 other actions in parallel but never neglect your main one

Marketing actions for technical founders

Below are all the marketing actions you can do as a SaaS founder:

• Write a blog post

• Create memes about your customer pains

• Write tweets/threads related to your customer pains

• Optimize your landing page for conversions

• Improve your website SEO

• Add a sharable section on your landing page

• Add a share feature on your product

• Engage with communities on Slack, Reddit, FB, etc

• Start a community around your product

• Talk with your best users

• Create onboarding email sequences

• Create drip email campaigns for your product

• Run giveaways for your users/audience

• Create a help center

• Launch on Product Hunt, Reddit, Twitter etc.

• Code a side project related to your core product

• Post your designs on inspiration websites

• Build-in-public on Twitter

• Create a brand Twitter account for your product

• Write a newsletter

• Run ads, or sponsor newsletters

• Comment on tweets relevant to your business

• DM people that might benefit from your product

• Add SEO keywords on your website

• Talk on podcasts, and/or create your own podcast

• Record video about problems in your niche

• Record tutorials for your product

• Run webinars regarding your market

Good luck with your marketing experiments fellow founders!